Amanda Ketikidis

  Building a thriving business takes vision, grit, and a deep understanding of both your market and yourself. Amanda Ketikidis—entrepreneur, founder of the year‑long preserved‑flower brand   Eternal Fleur , and Business Development Director at   THG Ingenuity —has navigated the highs and lows of startup life more than once. Here, she shares her top ten tips for anyone looking to turn an idea into a sustainable, scalable enterprise. 1. Cultivate a Mission-Driven Mindset Why it matters:  A clear “why” fuels you through setbacks and inspires customers, employees, and partners. Find your purpose:  Reflect on the problem you’re solving and the change you want to make—beyond profit. Embed your mission:  Let it shape product design, team culture, and customer communications. “When your business is grounded in purpose, every obstacle becomes an opportunity to reaffirm your why.” – Amanda 2. Validate Early and Often Why it matters:  Early feedback prevents cost...

Launching a new product in today’s saturated market takes more than a good idea—it requires a well-thought-out strategy, creative messaging, and the ability to connect emotionally with your audience. Amanda Ketikidis, entrepreneur and founder of the sustainable floral brand Eternal Fleur , has built a reputation for doing exactly that. From concept to consumer, she has successfully introduced eco-conscious luxury products to a competitive industry using smart, ethical, and scalable marketing approaches. In this post, we break down Amanda Ketikidis ’s proven strategies to promote a newly launched product—steps that blend modern marketing tactics, brand authenticity, and customer connection . 💡 1. Start with a Clear Value Proposition Before any marketing begins, Amanda emphasizes defining a product’s unique selling point (USP) . Why should customers care? What problem does your product solve? What makes it different from anything else? Amanda’s Approach: Eternal Fleur introduce...