Amanda Ketikidis - How To Promote Newly Launched Product in the Market

Launching a new product in today’s saturated market takes more than a good idea—it requires a well-thought-out strategy, creative messaging, and the ability to connect emotionally with your audience. Amanda Ketikidis, entrepreneur and founder of the sustainable floral brand Eternal Fleur, has built a reputation for doing exactly that. From concept to consumer, she has successfully introduced eco-conscious luxury products to a competitive industry using smart, ethical, and scalable marketing approaches.

In this post, we break down Amanda Ketikidis’s proven strategies to promote a newly launched product—steps that blend modern marketing tactics, brand authenticity, and customer connection.

💡 1. Start with a Clear Value Proposition

Before any marketing begins, Amanda emphasizes defining a product’s unique selling point (USP). Why should customers care? What problem does your product solve? What makes it different from anything else?

Amanda’s Approach:

  • Eternal Fleur introduced preserved flowers that last 365+ days—no water, no wilting, no waste—a sustainable alternative to short-lived floral gifts.

  • Her value proposition focused on beauty + sustainability + convenience.

Tip: Make sure your product message is crystal clear in all branding, packaging, and online content. Every ad, caption, or pitch should answer: “What’s in it for the customer?”

📲 2. Leverage Digital Marketing Early On

Amanda recommends building online visibility even before launch. Social media, email lists, landing pages, and digital ads allow you to create anticipation, test demand, and collect leads.

Amanda’s Tactics:

  • Used Instagram to showcase product previews and behind-the-scenes content.

  • Created targeted Facebook and Google ads focusing on key buyer personas.

  • Set up landing pages with sign-up forms for early access or discounts.

Tip: Start marketing 2–4 weeks before launch. Use countdowns, giveaways, or waitlists to spark excitement.

🌟 3. Tell a Compelling Brand Story

People don’t just buy products—they buy into stories, emotions, and missions. Amanda has consistently used storytelling to promote Eternal Fleur, tying each product back to environmental impact and personal meaning.

Amanda’s Strategy:

  • Shared her entrepreneurial journey, challenges, and the purpose behind the brand.

  • Highlighted the sustainable sourcing and craftsmanship of each flower box.

  • Connected with consumers on emotional occasions—birthdays, anniversaries, and “just because” moments.

Tip: Weave your story into every platform—from Instagram captions to packaging inserts. Let your audience know who you are and why your product matters.

🤝 4. Partner with Influencers & Micro-Creators

Amanda leveraged influencer marketing early in her journey—not with big celebrity endorsements, but with authentic micro-influencers who spoke directly to her ideal customer.

Amanda’s Method:

  • Gifted product samples to lifestyle and sustainability influencers.

  • Encouraged user-generated content with a branded hashtag.

  • Chose creators who matched the brand’s tone—elegant, thoughtful, eco-conscious.

Tip: Collaborate with creators who align with your brand, not just those with the biggest followings. Authenticity drives trust and conversions.

📦 5. Make the Unboxing Experience Memorable

In today’s world of social sharing, packaging is part of the marketing. Amanda turned every order into a visually stunning moment—designed to be photographed, shared, and remembered.

Amanda’s Insight:

  • Eternal Fleur’s packaging is elegant, reusable, and eco-conscious.

  • Customers often post unboxing videos—organically expanding brand reach.

Tip: Invest in packaging that reflects your brand identity and encourages social sharing. Include a branded card, a thank-you message, or a QR code linking to a video/story.

📢 6. Use Press & PR to Build Credibility

Getting featured in media outlets adds credibility and drives organic traffic. Amanda’s brand has been featured in Forbes, The Story Exchange, Authority Magazine, and others—establishing her as a thought leader and ethical entrepreneur.

Amanda’s PR Moves:

  • Reached out to journalists and bloggers with a compelling founder story.

  • Used platforms like HARO (Help A Reporter Out) to pitch ideas.

  • Participated in podcasts and panel discussions to increase brand awareness.

Tip: Craft a press kit with your brand story, high-res images, and product highlights. Start with niche blogs and podcasts before aiming for major publications.

🛒 7. Offer Limited-Time Launch Deals or Bundles

Creating urgency encourages early conversions. Amanda frequently launched limited editions, exclusive discounts, or gift bundles to boost first-week sales.

Amanda’s Formula:

  • "First 100 orders get a free mini bouquet"

  • “Valentine’s Gift Box: Save 20% for launch week”

  • Countdown timers on landing pages to create FOMO

Tip: Offer something valuable during the launch—early bird pricing, a bonus item, or even a chance to win something. Combine this with email and social promotion.

📈 8. Track, Learn & Optimize

Amanda emphasizes that every campaign is a learning opportunity. She closely tracked ad performance, social media engagement, and conversion data to continually refine her approach.

Key Metrics Amanda Focused On:

  • Cost per acquisition (CPA)

  • Email open & click rates

  • Conversion rates from social traffic

  • Customer feedback and reviews

Tip: Use analytics to guide your next steps. If an ad or campaign doesn’t perform, pivot quickly. If something goes viral, amplify it.

🧠 9. Create Educational Content Around the Product

Especially for innovative or sustainable products, education is key. Amanda regularly shared videos, blogs, and Q&As to explain Eternal Fleur’s benefits, how the preservation process works, and how to care for the flowers.

Amanda’s Tools:

  • Instagram Reels: “How our flowers bloom for a year”

  • Blog posts about sustainability in the floral industry

  • Customer FAQs and testimonials

Tip: Turn common questions into content. The more informed your customers are, the more confident they’ll feel making a purchase.

🚀 10. Scale Through Strategic Partnerships

Once the brand had traction, Amanda sought partnerships with retailers, event planners, and corporate gifting programs to expand reach beyond DTC (direct-to-consumer) channels.

Amanda’s Success Model:

  • Partnered with online gifting platforms

  • Collaborated with event designers for weddings and VIP gifting

  • Offered volume discounts for corporate holiday orders

Tip: Think beyond Instagram. What businesses or platforms could carry, gift, or recommend your product? Pitch win-win collaborations.

🧭 Final Words from Amanda Ketikidis:

“A great product deserves a great story. Launching it isn’t just about making noise—it’s about building a relationship with your audience. Stay focused on the why, deliver value with every touchpoint, and let your authenticity guide your strategy.”

In Summary – Amanda’s Launch Checklist:
✅ Define a strong value proposition
✅ Build anticipation online early
✅ Tell a compelling brand story
✅ Partner with aligned creators
✅ Invest in beautiful packaging
✅ Use PR and media to build trust
✅ Offer limited-time launch deals
✅ Track performance & adapt
✅ Educate your audience
✅ Expand with smart partnerships

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